Are you expecting cruddy results?

>> 16 March 2009

Are you "working" in real estate and expecting cruddy results? What kind of results are you expecting?  Are you surprised that you aren't getting AMAZING, STELLAR, INCREDIBLE results?  Do you find yourself asking, "why isn't this paying off?"  Of course I know that you aren't EXPECTING cruddy results.

 Let me ask you...... does the measure of work and effort you are putting in equal the results you are expecting? Or are you putting in cruddy effort-- inconsistent, half-hearted, every-now-and-then effort....and expecting appointment-setting-money-making-contract-writing-deal-closing results?

I heard Brian Tracy say in his Success Seminar last week....
"Too many people put in mediocre results expecting great results."

I find this to be true in coaching real estate agents.  We have a few agents at our office who shine week after week.  There are newer agents writing consistent business....and people ask, "HOW DOES SHE DO IT."  Duh! First off SHOW UP like it is your job.  Pick up the phone, get face to face with people. Be out and about or on the phone. NOT on the computer.  

Agents who are willing to put in great effort are getting great results. They are building stellar habits and earning the results they deserve.  

Evaluate honestly what kinds of efforts you have been making. If they haven't been effective, how are your skills? Do you need to brush up and learn more? Do you need to push beyond your comfort zone and do things you haven't been willing to in the past?  I will say, I see many agents avoid calling their databases...for many reasons.  Yet the ones who continually follow up with their sphere of influence....who follow up week after week after week with any and every lead....and those who call expired listings....are all writing business.  

You can get your unfair share of the market, you can be writing business consistently. Hope won't get you there. Hard work, continual learning, and time on task will.